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THE AWARD
![]() More than 30 years ago, L'Oréal coined the phrase "Because I'm Worth It" to celebrate a woman's worth and build her self-esteem. In 1997, as an extension of this sentiment, L'Oréal Paris proudly partnered with The Ovarian Cancer Research Fund (OCRF) to raise money and awareness in the fight against ovarian cancer.
Now our signature phrase and OCRF partnership come to life in a new way. L'Oréal has established Women Of Worth - a grassroots program and award that honors women who serve others in their communities. Who is a Woman Of Worth? She's an inspiring volunteer, an outstanding achiever, and a beautiful person who's making a difference in her community. Whether she's setting up literacy programs, organizing children's initiatives, or spearheading life-saving charitable organizations, her mind and door are always open. Her devotion is endless. |
BECAUSE I'M WORTH IT
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![]() In every country where we do business, we support projects that give back to the community at large through philanthropy and long-term partnerships. These local initiatives reflect our dedication to such worthy causes as promoting women in science, community solidarity, and educational opportunities-commitments that go back nearly a century. |
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