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THE AWARD
![]() Inspiration Behind Women of WorthMore than 30 years ago, L'Oréal coined the phrase "Because I'm Worth It" to celebrate a woman's worth and build her self-esteem. In 1997, as an extension of this sentiment, L'Oréal Paris proudly partnered with The Ovarian Cancer Research Fund (OCRF) to raise money and awareness in the fight against ovarian cancer. Three Years ago our signature phrase and OCRF partnership came to life in a new way. L'Oréal established Women Of Worth - a grassroots program and award that honors women who serve others in their communities. Who is a Woman Of Worth? She's an inspiring volunteer, an outstanding achiever, and a beautiful person who's making a difference in her community. She sees a need around her and doesnt hesitate to get involved. Whether she's empowering women, mentoring children, helping survivors to heal or motivating troops overseas, her efforts are tireless. Her spirit is unbreakable. |
BECAUSE I'M WORTH IT
![]() Now, we're celebrating our 4th year of the Women Of Worth program a community we began building with you. To date we have honored 40 exceptional women. Read More › L'ORÉAL PARIS
![]() In every country where we do business, we support projects that give back to the community at large through philanthropy and long-term partnerships. These local initiatives reflect our dedication to such worthy causes as promoting women in science, community solidarity, and educational opportunities-commitments that go back nearly a century. |
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